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How to Import Red Onions from India
Entering a foreign market is often walking through the blind alley more so when the cultural and language barriers are immense. The case with importing red onions from India is no different; in fact the magnitude of the task increases with the lack of structure in the Indian agriculture industry.
How to scan of Indian Onion Market
The Indian onion market is highly unorganized and to a large extent is managed by the government agencies. Government canalizing agencies play a critical role in setting up the export price of red onions every month. This is done keeping an eye on the domestic market especially when availability of onions is one of the political sensitive issues in India.
How to Focus on Market Structure
The exporters are small entrepreneurs and distributed across the country. This made not only difficult to procure large orders but also make quality control an almost insurmountable challenge.
The daily bidding of price depending upon supply of onions in large unorganized whole sale markets not only makes structured business almost unviable but it also adds number of variables to manage. So if your Indian red onion exporter asks you to change in price on a day notice than don't be surprise. Markets are extremely volatile in the nature and can be triggered by speculation of large order.
How to manage post purchase packaging
Packaging and branding in onion imports from India is still a challenge and one needs to have person on field to manage it as most Indian onion exporters will be pretty reluctant to do so.
Seeking Experts' Help
Keeping all the above variables in mind plus on field challenges it is often prudent for a onion importer to hire a consulting agency in India that can manage the on field operations and have deep links with the local players. As mentioned before consolidating and managing local onion exports is the key to import large shipment of onions from India
About the Author
Anand Mann is a business consultant with Mokushla Consulting Services. You can contact him at Mokushla Consulting Services for articles, market research reports and editorials. Mokushla Consulting is a management consulting firm advising leading companies on doing business in Asia Pacific.
