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The Double Dip of China Furniture Industry Is Good for Development
The double dip of China's furniture industry that correspond to the economic trends can be said as a very bad news, when many difficult problems need to be solved urgently, China's furniture industry which has just recovered may be impacted by the double dip, and it will bring more difficulties to enterprises. Some industry experts also said that, the double dip of China's furniture industry has more advantages than disadvantages, because Chinese furniture industry presents a disordered development state, and most enterprises have lower quality, they mainly rely on large amount and low price or a special resource advantage to make profit. The double dip will eliminate some enterprises again, and it is favourable for the whole industry development.
Undoubtedly the double dip has brought many difficulties to enterprises, but the advantage is that the industry is upgraded. At present China's furniture industry has no core values, for exported furniture, most Chinese furniture enterprises don't have their own brands and terminal control in foreign countries, so they can gain the trust of buyers only through their good quality, low price and so on. As for domestic enterprises, most of their brands are middlemen brands and they don't have general consumption brands, they excessively rely on channel construction to open up the markets, but the real method for enterprises to improve the product market share is the creation of a general consumption brand. As far as the product itself is concerned, China's designs are disordered. They not only don't understand the cultural connotation of European and American style original designs, but also don't know the compatible absorption and how to make foreign things serve China, except producing according to the orders their original designs are very few. On the inheritance of Chinese traditional furniture, returning to the ancients has become the mainstream, but the products interpretation which make the past serve the present and advance with the times still float on the surface.
The systemic problems also reflect in the circulation from the production process to the consumption process of Chinese, on the one hand the logistics system is imperfect, which result in long time on the way and too much wasting; on the other hand, the distribution costs are high, due to the higher cost in all processes the price is generally high. Therefore, the sale of manufacturing enterprises has reduced relatively just because of the high price. The most important aspect is that, the structure of China's furniture circulation process is more chaotic and the connection between the upper and lower process is not scientific.
Nowadays the resources are decreasing increasingly and the economic indicators are worrying, and it is also a critical moment to test the viability of enterprises. China's furniture industry will also fluctuate with the market trend and may have the double tip, which will further narrow the enterprises living space. The enterprises who live on the excessive relaxed environment for a long time will certainly have more difficulties or be eliminated, and the industry would like to see it, after all, without these enterprises, a healthy and orderly development of China's furniture industry can be achieved.
Above provided by SelectChina.com, and find more information on China Furniture News/ China Furniture Manufacturers.
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